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The team will conduct an internal analysis to review of the company’s marketing goals and strategies to ensure they are aligned with overall business objectives. They will evaluate the marketing team’s structure, roles, and responsibilities and provide an assessment of the systems and processes in place for planning, executing, and measuring marketing activities.
Once this is complete, they will conduct an external analysis examining the industry trends, market size, growth potential, competition, and customer segments. They will also analyze the competitors’ strategies, strengths, weaknesses, and market positioning as well as capturing a comprehensive understanding of your customer needs, preferences, behaviors, and buying patterns through market research.
Megan and Nancy follow the “4-P’s” rule when completing an audit. Product, Price, Place and Promotion. They will evaluate product offerings, features, quality, packaging, and branding. Assess pricing strategies, pricing models, discounts, and promotional pricing. Examine the distribution channels, retail presence, online presence, and geographic coverage and review the advertising, public relations, sales promotions, digital marketing, and other promotional activities. Based on the findings of this audit, they will develop a recommendations and an action plan to address any gaps, capitalize on opportunities, and improve overall marketing effectiveness and efficiency.
At Home Service Marketing Hub, we specialize in propelling home service businesses to the forefront of their markets. With over 40 years of combined industry experience. Our dedicated experts, Megan and Nancy, offer personalized and innovative marketing solutions tailored to meet the unique challenges of the home services sector.